The Iowa American Marketing Association held its annual NOVA awards ceremony on July 17 in Des Moines, and it recognized Wellabe’s marketing team as the Marketing Department of the Year.

The submission, written by Wellabe’s Chief Marketing Officer Debbie DeCamp, was read to announce the award: 

“This marketing team is proof that trust, teamwork, and transparency are the keys to being a high-performing team. With a mindset of big-picture thinking and roll-up-your-sleeves doing, this small but mighty team has made its mark. Their collective talents and expertise resulted in the successful launch of the company’s new brand in June 2023. As one of the most significant milestones in the company’s 95-year history, the sheer volume of work alone was incredible. But it was the quality and creativity of this team’s efforts that had the most significant impact on bringing their brand to life. And the winner is … the Wellabe marketing team.”

Wellabe’s marketing team was also presented the following awards:

2nd place: Branding | Wellabe brand launch

Recognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development, and audio branding. 

3rd place: Website | Wellabe.com

Recognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution.

Wellabe’s submissions were also selected as three of the top five finalists for the People’s Choice Award for branding, social media, and website.

The 2024 NOVA Awards committee sets all judging criteria and verifies the winners selected by the award judges. A panel of marketing professionals from an AMA chapter outside of Iowa serves as the judges.